Adidas & Yohji Yam Hollowed-out TPU Plate Meets Superstar Upper: The Unique Design of Y-3 GENDO.amoto Introduce Y-3 GENDO Sneaker
Adidas and Yohji Yamamoto have released their latest sneaker, the Y-3 GENDO. Taking cues from the Japanese concept of “Ma”, which focuses on the idea of empty space, the sneaker reflects a combination of traditional design and contemporary thinking.
In June 2022, at Paris Fashion Week, the Y-3 GENDO was first displayed during Yohji Yamamoto’s event. This was notable as it marked the introduction of a Y-3 design within Yamamoto’s main collection.
The design of the Y-3 GENDO incorporates a hollowed-out TPU plate, a feature developed by Adidas’s innovation team. This is paired with the well-known Superstar’s upper, merging elements from different design philosophies.
The Y-3 GENDO has a leather exterior. There are two versions available: the Y-3 GENDO Superstar, which follows the design of the original Superstar, and the Y-3 GENDO ProModel, which features a high-top Pro Model upper and a zip closure in place of traditional laces.
Starting October 21st, the Y-3 GENDO ProModel and the Y-3 GENDO Superstar will be available for purchase. Potential buyers can find them on adidas.com/y-3, CONFIRMED, in select adidas stores, and through various retailers.
In this release, Yohji Yamamoto and adidas present a product that draws from both past designs and current trends.
Explore the Y-3 GENDO sneaker’s fusion of tradition and innovation. Join the conversation at @coolbruthas. And remember to Stay Fresh, Stay True.
