Athlete-Tested Excellence: Insights from Elite Runners
“The ADIZERO Adios Pro Evo 1 is our own ‘Impossible is Nothing’ story,” declared Patrick Nava, VP Product, Running & Credibility Sports at Adidas, as the company unveiled its lightest ever racing shoe. Weighing a mere 138g, the revolutionary ADIZERO Adios Pro Evo 1 is optimized for running efficiency, promising enhanced energy return to athletes.
- Setting a New Benchmark in Lightness: This innovative road-racer leads Adidas’ line of running footwear, being 40% lighter than any previous racing supershoe in the company’s history. Comprising state-of-the-art technology, it’s a landmark achievement in athletic footwear.
- Revolutionary Features and Technology: At the heart of its efficiency lies a pioneering forefoot rocker, placed strategically at 60% of the shoe’s length, triggering forward momentum and lab-tested for enhanced running economy. Adidas didn’t stop there. The ADIZERO Adios Pro Evo 1 also sports the newest iteration of LIGHTSTRIKE PRO foam, designed using a non-compression molding process for better weight management and energy returns. An innovative outsole and a feather-light mesh upper compound the shoe’s commitment to lightness.
- Athlete-Tested, World-Approved: Developed with feedback from elite athletes, the shoe has received praise and insights from the likes of reigning Olympic champion Peres Jepchirchir and two-time Major Marathon winner Benson Kipruto. Last year’s Berlin Marathon victor, Tigist Assefa, lauds the shoe’s performance: “This is the lightest racing shoe I have ever worn… like nothing I’ve felt before.”
- Availability and Pricing: Beginning September 14th, a limited number of pairs will be up for grabs, followed by a second release in November 2023. Priced at $500/€500, more details can be found on Adidas’ official website.
- Refreshing the Line: Fans of the ADIZERO franchise can also anticipate a refreshed look for all models, including the race-winning ADIZERO Adios Pro 3, set to be unveiled later this month.
In unveiling this feather-light marvel, Adidas not only redefines footwear engineering but also stokes the fires of passion in ambitious runners worldwide. A shining example of the perfect marriage between technology and athleticism.
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