BIG3 Basketball Gears Up for Its Sixth Season of Thrilling 3-on-3 Action
PR Newswire Renowned for its electrifying matches and community service, BIG3 Basketball stands as a beacon of innovation in the sports industry. As we head into its sixth season, this brainchild of music and entertainment legend Ice Cube, is set to thrill its fans yet again. This anticipation is further amplified with the announcement that Monster Energy, a stalwart in sports sponsorship, will return as a league sponsor for the 2023 season.
In 2017, BIG3 Basketball set the stage for an exhilarating new format of 3-on-3 televised basketball, immediately making waves in the sporting world. This momentum hasn’t wavered but rather amplified over time, with the most significant leap seen in the record-breaking 2022 season. The numbers speak for themselves – the 2022 season marked the highest viewership in BIG3’s history.
A notable attraction is the Monster Energy BIG3 Celebrity Game, scheduled to return on August 25th. Beyond a mere exhibition of star power, this head-to-head competition serves as a charity event that generates awareness and resources for underprivileged youth, reflecting the league’s community-centric ethos.
Looking back, the 2022 season bore witness to remarkable on-court feats. The championship finale drew an unprecedented 1 million viewers, an indicator of the league’s escalating popularity. The nail-biting climax saw Isaiah Briscoe of the Trilogy team make the game-winning layup against Nancy Lieberman’s Power. This victory clinched Trilogy’s position as the first-ever three-time BIG3 champions, a testament to the team’s prowess and a feat to be reckoned with in the upcoming season.
As we prepare for another season of 3-on-3 basketball, the strategic partnership between BIG3 and Monster Energy remains a vital part of the league’s trajectory. The co-founder of BIG3, Ice Cube, has expressed enthusiasm about the continued association with Monster Energy, appreciating their strong reputation in sports and entertainment. Similarly, Dan McHugh, Monster Energy CMO, hails the authentic nature of the BIG3 matches, promising plans to enhance the fan experience in the upcoming 2023 season.
BIG3’s CEO, Chris Hannan, underlined the impact of the partnership with Monster Energy, attributing a significant part of BIG3’s growth to this alliance. As the 2023 season approaches, both partners are keen on building upon the success they’ve achieved and setting new benchmarks.
The continued partnership of BIG3 and Monster Energy paints a promising picture for the 2023 season. Will Trilogy continue its winning streak and claim a third consecutive championship title? It’s a question that keeps fans on the edge of their seats, the answer to which will be revealed in the exhilarating games of the upcoming season.
Follow @coolbruthas for the latest updates on BIG3 Basketball and Monster Energy’s partnership. Join the conversation, and remember to always “Stay Fresh, Stay True.” Get ready for an electrifying 2023 season of BIG3 Basketball. #BIG3Basketball #MonsterEnergy
