Basketball Enthusiasts Flock to BIG3 Games in its Resonating Sixth Season
PR Newswire In the ongoing sixth season, BIG3, a leading global 3-on-3 basketball league utilizing “Fireball,” has reported substantial gains in both television viewership and on-site attendance.
The league’s games broadcasted on CBS this season have witnessed a noticeable surge in viewership compared to the previous season. Viewership continues on an upward trajectory, reinforcing the increasing popularity of the league.
The recent Week 4 event in Memphis was particularly successful. The games, aired from 3:00pm to 6:30pm ET, drew a 0.31 rating and averaged 600,000 viewers during the 3.5-hour broadcast window. This represents a 46% enhancement from the 412,000 viewers and 0.26 rating during the same timeslot last year. Despite contending with popular broadcasts like the NBA summer league on ESPN (309,000 viewers), MLB on FS1 (369,000), and NASCAR on USA (609,000), the league nearly matched the Wimbledon Women’s finals viewership on ABC (762,000).
Viewership of the league’s games on CBS has grown significantly and continues to grow.
| Week of the Year | Date | Viewership |
|---|---|---|
| First Week | June 25 | 483,000 |
| Second Week | July 1 | 500,001 |
| Third Week | July 9 | 500,000 |
| Fourth Week | July 15 | 600,000 |
The increase in viewership in season six reaffirms the consistent growth and interest in the league. “The rising viewership underlines the competitive and engaging nature of the games we present each week,” commented Ice Cube.
Collectively, the first three weeks in Chicago, Dallas, and New York welcomed approximately 30,000 spectators, with crowds averaging above 9,000. League co-founder Jeff Kwatinetz acknowledged the enthusiasm of the fans, highlighting their excitement to experience BIG3 live.
This season, BIG3 is also celebrating the 50th anniversary of Rap and Hip Hop. The first four weeks featured performances by artists including Ja Rule, KRS-One, M.O.P, NLE Choppa, Big Boogie, Twista, Dorrough, Mike Jones, Scar Lip, and Ice Cube. In addition, Monster Energy athletes, cheerleaders, dunkers, dancers, and others have taken part in the event.
Prominent 3-on-3 players such as Joe Johnson, Leandro Barbosa, and Michael Beasley, guided by esteemed coaches like Julius “Dr. J” Erving, Rick Barry, Lisa Leslie, Nancy Lieberman, Gary Payton, and others, compete in the league. Besides offering a competitive platform, the league also emphasizes a fun and fan-friendly environment.
BIG3 is set to continue with an event this Sunday at the Kaseya Center in Miami, followed by visits to Boston, Charlotte, Detroit, and Washington D.C. for the playoffs. The championship and all-star games will be hosted at the renowned O2 Arena in London, United Kingdom.
The league’s focus is to capitalize on its initial momentum, standing out as a unique, world-class basketball league that resonates with live audiences and television viewers alike.
BIG3 games are broadcast on CBS, Paramount+, and http://TV.BIG3.COM.
Engage in the discussion about BIG3’s victorious season on @coolbruthas. Remember, Stay Fresh, Stay True. Your insights are welcome in our ongoing dialogue about this compelling season.
BIG3. (2023, July 20). BIG3 Basketball Sees Surge in Ratings and Attendance to Start Sixth Season. PR NEWSWRE.
