Gamified Graphics and Eco-Conscious Materials: PUMA x P.A.M.’s Collaboration

Blending PUMA’s sportswear expertise with the unique aesthetic of Perks and Mini (P.A.M.), the two brands unveil a collection that draws heavily from football inspirations. This fresh collaboration presents a lineup rich in gamified graphics and unconventional insignias, woven seamlessly across sports uniforms, accessories, and footwear. Notably, sustainability is at the forefront with at least 20% recycled materials employed in the creation of the collection.

Highlighted apparel in the collection includes the intricately designed Stadium Jacket and Velour set, both embellished with “Psy-activ” club-centric badges and designs, alongside a mesmerizing floral-inspired motif. The PUMA x P.A.M. special edition long-sleeved Jersey stands out with its retro collar and a collaborative emblem emblazoned across the chest. Complementing the jersey are the Flight Pants, available in two distinct shades, and equipped with functional cargo pockets and adaptable cuffs. The range also extends to include the pre-game Stadium Jacket and the post-game Velour Top and Pant ensemble, along with foundational wardrobe pieces such as Graphic Hoodies and T-shirts.

In the footwear realm, the PAM/PUMA BIO/VERSE AW23 showcases the Cell Dome King, the contemporary Plexus, and the evergreen Suede. The Cell Dome King is deeply rooted in stadium ethos, punctuated by the PUMA x P.A.M. logos on its lace cover and heel. The accompanying Suede, bathed in team hues, proudly displays the collaborative branding. The Plexus, with its blackout design, artfully translates the floral motif into a 3D floral representation on its upper. Accessories, namely a Duffle Bag and a Cap, further augment the collection.

The promotional campaign cleverly blurs the lines between reality and studio setups, while also weaving in metaphors of psychic transformation, bridging diverse worlds.

For those eager to get their hands on the PAM/PUMA BIO/VERSE AW23 collection, it hits the shelves on October 7, 2023. It will be available at PUMA flagship stores, PUMA’s official website, P.A.M. Stores, PERKSANDMINI.com, and select retailers.

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