PR Newswire

Today, Group Black, an innovative media collective with the largest assemblage of Black-owned media, and NBCUniversal, a powerhouse in the media and entertainment industry, have unveiled a groundbreaking partnership with a noble vision: magnifying the presence of Black-led content on a global stage. This alliance is a sterling example of corporate solidarity in nurturing diversity and inclusiveness within the realm of media.

Through NBCUniversal’s Black Excellence 365, Group Black will gain exclusive rights to market and sell advertisements within an exquisite collection of Black-led content on NBCUniversal’s platforms. This content includes an array of Black-led comedies, dramas, and cinema that celebrate the richness and diversity of Black culture. The partnership is geared towards creating a thriving ecosystem for Black-owned media, while also offering advertisers a unique opportunity to resonate with Black audiences.

Group Black’s exclusive ad-selling rights ensure that a substantial portion of advertising revenue will be channeled back into Black-owned media. This financial reinvigoration is instrumental for Group Black’s mission to metamorphose the landscape of media ownership and investment, further bolstering Black content creators.

Bonin Bough, Co-founder and Chief Strategy Officer at Group Black, lauds the monumental investment NBCUniversal has made in reaching out to Black audiences. He opines that this partnership is a trailblazing effort to foster diversity within the media sphere. It also underscores Group Black’s relentless dedication to devising scalable solutions that fulfil brand objectives while tapping into the colossal spending potential of diverse consumers.

Adding to this sentiment, Cavel Khan, Group Black’s Chief Growth Officer, emphasizes the significance of content that is both premium and brand-safe, while also offering the extensive reach that streaming platforms provide. The partnership demonstrates the feasibility of catering to brand preferences while actively investing in the Black-owned pipeline.

The executives at NBCUniversal are equally fervent about the partnership. Peter Blacker, EVP of Streaming & Data Products and Head of Diversity, Equity & Inclusion, Global Advertising and Partnerships at NBCUniversal, expresses immense pride in joining forces with Group Black to effectuate lasting change across audiences. He affirms that this collaboration epitomizes NBCUniversal’s commitment to implementing cutting-edge strategies and alliances that concentrate on diversity and inclusivity.

Echoing these sentiments, Carla Kelly, SVP of Client Partnerships, Advertising & Partnerships at NBCUniversal, takes pride in the company’s unwavering dedication to cultivating diverse content and talent. This commitment is a testament to the potency of collaboration in driving innovation and connecting with an eclectic mosaic of identities and communities across the globe.

This revolutionary partnership materialized in response to a clarion call from brands for authentic representation of diverse audiences, who have traditionally been underserved. Nielsen’s research reveals that 55% of Black viewers are inclined to patronize brands that advertise in inclusive content. This partnership is, therefore, a much-sought answer to brands yearning for inclusive advertising that stimulates business growth.

Group Black is a cultural nexus, on a quest to create the largest network of Black-owned media and diverse creators by channeling a greater share of media dollars into Black-owned enterprises. Their vision is to forge a new era of equitable media.

NBCUniversal, a subsidiary of Comcast Corporation, is a titan in the world of media and entertainment. With an impressive portfolio spanning film, television, streaming, and consumer experiences, NBCUniversal is a torchbearer in content creation and distribution.

This partnership marks a significant stride towards fostering diversity and inclusivity in media. Through strategic investment and collaboration, Group Black and NBCUniversal are paving the way for a more equitable and representative media landscape.

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