Innovative Design Details: What Sets the New Balance 0.01 Apart
“The vision behind the campaign is to lift up all the misfits and outcasts… from all different cultures and ‘walks’ of life from all over the globe,” expressed Jaden Smith, unveiling his latest collaboration with New Balance: the 0.01 sneaker.
Merging classic New Balance court styles with Smith’s unique flair, the 0.01 silhouette emerges as a trendsetter. This low-top, all-white sneaker, constructed of full leather and accompanied by a mesh tongue, proudly showcases the “NB” logo on its upper. The shoe’s split midsole, echoing Smith’s previous design, offers a dash of audacious originality.
The world was first introduced to the 0.01 at Coachella when Smith, sharing the stage with his sister Willow, donned the shoe. An exclusive sneak peek later took place at New Balance T-House, the brand’s flagship store in Japan.
Marking their calendar for the global launch, sneaker enthusiasts can snag the New Balance x MSFTSrep 0.01 on NewBalance.com starting October 12, 2023, with a price tag of $110 USD.
Since becoming a New Balance ambassador in 2019, Smith has continued to bring his distinctive touch to the brand’s footwear. Previous endeavors saw him revamping the 1700 and X-Racer models in 2020 and introducing fresh colorways in the following years. Notably, in 2022, Smith also reimagined the iconic 574.
Product Highlights:
- Upper: Enhanced with Synthetic O’Lays and Upper Mesh U’Lays, it boasts custom-branded foxing and a sockliner.
- Midsole: Designed with robust EVA.
- Outsole: Made of durable rubber.
This latest collaboration cements both New Balance and Jaden Smith’s reputation for innovatively intertwining classic designs with contemporary nuances, ensuring their footprint remains iconic in the world of footwear.
