The Summer Basketball Revolution: BIG3’s Nine-City Tour under MASN’s Broadcast

PR Newswire

In an unprecedented maneuver, the Mid-Atlantic Sports Network (MASN) and the BIG3 league have brokered a groundbreaking partnership set to transform the summer television landscape. This alliance ushers in the seamless broadcasting of 52 games of the BIG3, a formidable three-on-three professional basketball league, throughout MASN’s expansive seven-state television domain.

Let’s delve a step back. The inception of the BIG3 is attributed to the creative acumen of multifaceted titan Ice Cube. Fast-forward to the present, BIG3 is embarking on a nine-week, nine-city U.S. tour de force. The tour encompasses a plethora of revered venues including the likes of Chicago, Dallas, New York, Memphis, Miami, Boston, DC, Charlotte, and Detroit.

A slight non-linear interjection; readers may recall that Ice Cube’s venture in 2017 infused a fresh dynamic into the world of basketball. Now, converging back to the timeline, the season ignites on Sunday, June 25th. Subsequent to the U.S. leg, the league transcends the national bounds to grace London with its All-Star Game and Championship Game slated for August 26.

One might inquire, what makes BIG3 a spectacle to behold? The crux lies in the eminent ensemble it amasses – an illustrious repertoire of coaches and players. The likes of Gilbert Arenas, Charles Oakley, George Gervin, and many more bedeck the league. Furthermore, players such as Joe Johnson, Jason Richardson, and Michael Beasley, to name a few, elevate the level of play.

The revered MASN, a linchpin in the sports broadcasting realm, is poised to televise BIG3 on MASN and MASN2. As per Ice Cube, this coalition serves as a monumental landmark for BIG3. The underpinning rationale is the potential to bring BIG3’s verve to the Mid-Atlantic region – a demographic that has embraced BIG3 with open arms.

In concurrence, MASN’s CEO John Angelos extolled the energizing impact of Cube and BIG3 on communities nationwide. He envisages this partnership as a catalyst for broadening the audience base, invigorating local events, and redefining the interface between leagues and games.

BIG3 Co-Founder, Jeff Kwatinetz, elucidated the quintessence of their vision – exposure to sports aficionados. The Mid-Atlantic region is heralded for its fervent BIG3 fanbase. The integration with a top-tier RSN, MASN, is bound to further galvanize this fanbase.

As the landscape gears up for an electric basketball summer, it’s imperative to consider the reverberating impact this partnership is poised to effectuate. The industry will be watching closely, and so should the ardent fans who now stand at the precipice of an exhilarating basketball odyssey.

Tickets for the first three weeks are accessible, with comprehensive details of the BIG3 season available at big3.com/tickets.

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