Immersive Fan Engagement: A slew of interactive events, social media campaigns, and giveaways await Big Ten enthusiasts

As summer wanes and fall approaches, college football fans are buzzing with excitement. Leading the charge is NBC Sports, set to initiate its Big Ten football coverage with unprecedented zeal. Come Saturday, September 2, on both NBC and Peacock, the 2023 college football season promises to be bigger and better than ever before.

A ‘B1G’ Introduction

Making its grand introduction during the NFL Hall of Fame Game, NBC Sports announced the “BIG Day” on NBC and Peacock. The event isn’t merely an announcement but a clarion call for fans. It’s a week-long festivity, urging them to flaunt their Big Ten loyalty.

Highlights of the “B1G Day” Celebration:
  • NBC Sports leaves no stone unturned to promote the Big Ten across multiple properties, leveraging the NFL, MLB Sunday Leadoff, and even the GOLF Channel.
  • A plethora of integrations are set to occur across the extensive NBCUniversal portfolio. Highlights include a Big Ten-themed segment on the TODAY Show featuring lively school mascots and captivating set takeovers of ACCESS Hollywood shows.
  • At Universal Parks in both Orlando and Hollywood, expect to see an exclusive NBC Sports Grill & Brew takeover.
  • For an immersive experience, NBCUniversal campuses, both in the U.S. and internationally, will be hosting Big Ten-themed tailgates.
  • Meanwhile, Big Ten institutions will light up their social and digital platforms, invoking school spirit among students, alumni, and fans.
  • Fans have their role cut out too! Donning their school colors, they can enliven social media platforms with the hashtag #BigTenDay.
  • And for those seeking a blend of passion and prizes, there’s the “Big Ten Day” giveaway. Decked in their beloved jerseys, fans can post photos, showing off their school spirit with the hashtags #BigTenDay and #BigTenDayGiveaway. Lucky winners can look forward to prizes ranging from a trip to a 2024 B1G Saturday Night game to custom tailgate coolers and swanky flat-screen TVs.
The Big Kickoff

The fervor culminates on Saturday, September 2, with NBC Sports showcasing two of college football’s crown jewels:

  • At noon ET, exclusively on Peacock, the reigning Big Ten champions, Michigan Wolverines, are set to take on East Carolina amidst the roaring fans at “The Big House”.
  • Later that evening, at 7:30 p.m. ET on both NBC and Peacock, the Penn State Nittany Lions, the previous winter’s Rose Bowl victors, will clash with West Virginia at Beaver Stadium. It’s a historic match up, marking their 50th meeting and the first one since 1992.

Wrapping it up, the cherry on top is the Big Ten Saturday Night on NBC and Peacock, an industry-first, introducing a dedicated weekly prime-time game on a national broadcast network, complemented by nine exclusive games on Peacock.

So, football aficionados, brace yourselves! The Big Ten fever is about to sweep the nation, and it promises to be an exhilarating ride.

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