Football Meets Fashion: Xavi Simons Talks about His Partnership with PUMA
PUMA has entered a significant partnership with Dutch footballer Xavi Simons, marking a new chapter in its sporting legacy. As part of the agreement, Simons will emerge as the new face of the iconic PUMA KING football boot, a role previously filled by football luminaries such as Johan Cruyff, Maradona, Eusébio, and Pelé.
At only 20, Simons is one of the most promising talents in European football. He kickstarted his professional career at just 17 with Paris Saint Germain. Later, in June 2022, Simons made a successful transition to PSV Eindhoven, where he scored 24 goals and made 13 assists in a single season. His skills have also been showcased in the UEFA Champions League and the Netherlands national team, with five appearances including the 2022 FIFA World Cup.
The young player’s association with PUMA KING aligns with the boot’s ethos. In response to the partnership announcement, Simons commented on PUMA’s rich football heritage and his eagerness to represent the new generation of PUMA KING. He also noted PUMA’s appeal beyond the realm of football, particularly in the fashion sector.
Johan Adamsson, Global Director of Sports Marketing and Sports Licensing at PUMA, expressed excitement about having Simons on board. Describing him as a highly regarded young player, Adamsson noted Simons’ growing influence in the football world and his potential to captivate fans for years to come. According to Adamsson, Simons is already one of Europe’s standout players, with a trajectory that promises even more success.
This partnership reflects PUMA’s enduring commitment to nurturing emerging sports talent. For Simons, it marks a career progression that intertwines his on-field performance with his contributions to broader football culture and fashion trends.
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