Dieter Cantu & Reebok: A Partnership Championing Educational Access.
“We are excited to partner with Global Citizen on the Take Action collaboration, which serves to ignite action and purpose around the world,” said Portia Blunt, Vice President of Apparel at Reebok.
In a groundbreaking collaboration, the revered sports brand Reebok and advocacy behemoth Global Citizen have rolled out the “Reebok x Take Action” footwear and apparel capsule. This innovative synergy is a testament to Reebok’s commitment to empowering individuals through movement and Global Citizen’s relentless pursuit of equity.
Earlier this year, Reebok’s parent company, Authentic Brands Group, announced a strategic alliance with Global Citizen. This union was initiated to harness the power of consumer purchases in tackling some of the world’s most pressing challenges. The “Reebok x Take Action” collection, their maiden co-branded endeavor, spotlights the transformative role of education in championing equity.
The collection’s standout feature is the QR code on every item, which leads consumers directly to the Global Citizen app, promoting actions in support of equity. This initiative is geared towards raising awareness about the systemic challenges that exacerbate extreme poverty and discrimination. By accessing the “Take Action” platform via the QR codes, consumers are greeted with an array of resources on these issues and can even find direct avenues to contribute, such as signing petitions for the “Education Cannot Wait” campaign.
The collaboration also shines a light on Dieter Cantu, the 2022 recipient of the Reebok Human Rights Award. Hailing from Texas, Cantu passionately advocates for unrestricted educational access for all. Recognized for his endeavors promoting mental and physical wellness through sports and library initiatives in juvenile settings, Cantu’s partnership with Reebok extends to support his non-profit, “Cantu’s Books.” This organization aims to bolster reading skills among incarcerated youth.
Caralene Robinson, Global Citizen’s Chief Growth Officer, shared her thoughts: “Reebok stands as an emblem for individuals pushing boundaries universally. The ‘Take Action’ capsule is a testament to this ethos and seamlessly aligns with Global Citizen’s mission to inspire generations to instigate change.”
The “Reebok x Take Action” collection, suitable for all genders, showcases iconic footwear like the Club C Revenge and Classic Leather, complemented by apparel pieces such as T-shirts, long sleeves, and hoodies. Each item in the range carries the combined Reebok x Global Citizen insignia, sprinkled with Global Citizen’s characteristic hues of red and black.
From November 14th, US consumers can exclusively snag pieces from this collection on Reebok.com, with prices starting from $30. A worldwide release is anticipated in early 2024.
This collaboration exemplifies the fusion of Reebok’s enduring legacy with Global Citizen’s advocacy, marking a new era where fashion intersects with purpose.
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