Klutch Athletics and New Balance celebrate Edwards as their first NIL athlete.

November 13, 2023 – “It means so much to me to join Klutch Athletics and be the first college athlete and first basketball player on the roster,” shared an elated Justin Edwards, the University of Kentucky’s freshman guard, as he becomes the latest addition to the Klutch Athletics team. This groundbreaking move, facilitated by the sportswear brand founded by Rich Paul and co-authored with New Balance, marks Edwards as the brand’s inaugural NIL (Name, Image, and Likeness) athlete and its first basketball player.

Edwards’ excitement reflects the unique opportunity this partnership presents. As a rising basketball star, he brings a fresh, dynamic presence to Klutch Athletics, a brand known for blending performance with style – a balance Edwards appreciates for both its on-court effectiveness and off-court appeal.

The 6-8 guard has already made significant strides in his basketball journey. As a 2023 McDonald’s High School All-American and Co-MVP of the Iverson Classic, Edwards averaged 17.9 points and 7.5 rebounds per game, leading Imhotep Charter in Philadelphia to consecutive state titles. His projection as the No. 1 pick in the 2024 NBA Draft only adds to the anticipation surrounding his collegiate and future professional career.

Rich Paul, who has carved a unique path in the sports management world, recognizes the potential in Edwards. While Paul’s journey defies traditional routes in sports management, his ability to identify and nurture talent like Edwards is a testament to his vision and understanding of the sports industry. “I can’t think of a better fit to be our first college athlete and first basketball player,” Paul said, acknowledging Edwards’ remarkable skills and character.

Joining NFL talents like Will Anderson Jr. and Chase Young, Edwards’ addition signifies Klutch Athletics’ commitment to nurturing diverse athletic talents.

The Klutch Athletics by New Balance collection, reflecting this commitment to excellence, is available for purchase at select retail locations and online. The range includes various sportswear options, catering to athletes and enthusiasts alike, interested in quality performance gear.

Follow @coolbruthas to engage in the conversation about Justin Edwards’ pioneering role with Klutch Athletics. Stay Fresh, Stay True.