How MIIR’s Algorithm Transforms Song Search, Social Media, and Entertainment Industries

BUSINESS WIRE In a groundbreaking development, MIIR℠ Audio Technologies, a consortium of industry pioneers, has unlocked the “DNA” of music. This transformative discovery promises to revolutionize music search, selection, and marketing on a global scale. The company announced today that it has been granted the first in a series of patents that will redefine the way billions of consumers worldwide interact with songs.

After six years of meticulous research and development, MIIR has pioneered a breakthrough technology that allows users to identify the precise phrases within any song that trigger the most powerful emotional responses in the human brain. Known as “Chill Phrases,” these evocative moments exist in every one of the world’s 200,000,000 songs, including the 100,000 new tracks uploaded daily. The technology employs a proprietary “Chill Index®” rating system, which quantifies the impact of each song on the brain’s emotional networks.

“MIIR provides a new way to search music,” explains Paul J. Moe, CEO and co-inventor of MIIR. “Our algorithm and metadata enable us to pinpoint the uncharted emotional triggers that resonate with human emotions and moods. By identifying these moments, we can significantly enhance audience engagement, leading to successful monetization in short-form social videos, attention-grabbing advertisements, as well as the needs of the TV, film, gaming, and music library industries.”

MIIR’s cutting-edge technology empowers music streaming services to organize their catalogs based on emotional impact. This enables listeners to experience more captivating song previews while scientifically determining the most suitable tracks for playlists or consumer promotion. Social media creators, advertising professionals, game developers, and TV/film producers can seamlessly synchronize a song’s emotional landscape with desired action sequences, enhancing audience engagement. Additionally, health technology companies can curate songs that aid relaxation and soothe users.

“When I first encountered MIIR’s chief science officer and lead inventor, neuroscientist Dr. Roger E. Dumas, and heard about MIIR’s hypothesis on reverse engineering the brain’s emotional response to music, I was naturally skeptical,” recounts Dr. Daniel J. Levitin, MIIR’s chief science advisor, co-inventor, and New York Times bestselling author of “This Is Your Brain on Music.” “To put it to the test, I asked Roger to process several obscure songs on the spot. I was astounded when the technology accurately identified the exact portions of those songs that I find most impactful within a fraction of a second. Subsequently, we conducted an independent MRI brain scan study, which further confirmed MIIR’s remarkable accuracy in predicting the brain’s emotional reactions to music. Witnessing this, I immediately became a staunch supporter.”

The MIIR team comprises prominent figures such as record producer Gary Katz (Steely Dan, Donald Fagen), Dr. Roger E. Dumas (cognitive neuroscience, PhD, and renowned keyboard-synth guru for Prince, Janet Jackson, and John Lennon), film director and producer Craig L. Rice (Prince, Motown, HBO), music industry IP representative Paul J. Moe (Prince, Whitney Houston, Diana Ross), and Drew Denbo, former head of business development for Amazon Music.

“The MIIR technology has enormous potential to enhance music selection processes and expand the range of music recommendations across music streaming, social media, film, TV, and non-pharma medtech industries, We are excited about the wide range of potential use cases for the technology and the valuable partnerships we can forge with this platform.” asserts Drew Denbo, MIIR senior business advisor and former head of business development at Amazon Music.

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