New season brings immersive fan experiences with NBA’s City Edition gear.
“The game’s past, present, and future is deeply embedded in these designs,” stated Sonja Henning, North America Vice President, League Partnerships at NIKE, Inc., capturing the essence of the new 2023-24 Nike NBA City Edition collection. The eagerly awaited seventh season of the collection is set to continue its celebration of the unique stories, history, and heritage of each NBA franchise.
In a first for the league, all home teams will don their City Edition uniforms during the inaugural NBA In-Season Tournament. The tournament began with a bang on ESPN with a Friday night doubleheader this past Friday, which featured the New York Knicks at the Milwaukee Bucks, followed by the Denver Nuggets vs Dallas Mavericks.
This season, City Edition’s presence will be felt during pivotal NBA moments, not only within the In-Season Tournament but also through additional experiences set to engage fans. Teams across the league will unveil matching City Edition courts, further enhancing the narrative and visual impact of these unique uniforms. Moreover, Nike and the NBA are collaborating to introduce special Connected Membership experiences, bringing fans closer to the game in innovative ways.
Henning’s excitement is palpable as she discusses the collaborative effort with the teams to create uniforms that not only serve as athletic wear but also as a canvas for each community’s story. With the advent of the In-Season Tournament, the City Edition uniforms are poised to become a central part of this new, exciting chapter in the NBA.
These uniforms promise to be more than just sports gear; they are a tribute to the cities and fans they represent, weaving the essence of each locale into the fabric of the game. As teams prepare to take to the courts in these statement-making ensembles, the 2023-24 NBA season is shaping up to be a showcase of cultural celebration and athletic excellence.
Engage with the rich stories behind the NBA’s new City Edition jerseys with @coolbruthas. Join the conversation and embrace the heritage. Stay Fresh, Stay True.
