KICKS CREW and Kyrie Irving Collaborate to Merge Art and Basketball

PR Newswire

I’m excited to partner and invest in KICKS CREW’s vision to empower a new generation of independent consumers and thinkers,” said Kyrie Irving, international basketball athlete, artist, and actor, announcing his new investor partnership with KICKS CREW. Irving joins the leading global digital marketplace for authentic sneakers and apparel as an equity shareholder and assumes the role of Chief Community Officer.

Irving’s decision to invest in KICKS CREW follows his recent brand partnership with ANTA and the unveiling of his new logo. The partnership with KICKS CREW is driven by a shared vision to democratize the sneaker marketplace and unite communities through the love of sneaker culture.

In his role as Chief Community Officer, Irving aims to foster a cause-driven, community-centric approach, supporting new brands and collaborations that merge art and basketball. His global initiatives will include projects designed to positively impact regions such as the Middle East and Africa.

Discussing his investment, Irving emphasized, “This is an empowerment play for my fellow entrepreneurs, artists, and athletes… My role at KICKS CREW is centered around the mission of bringing all communities together through their love of sneaker culture.”

KICKS CREW, known for championing emerging brands and serving as a platform for NBA players to establish their personal brands, aligns with Irving’s vision of a player-centric platform. Ross Adrian Yip, co-founder of KICKS CREW, expressed enthusiasm about Irving’s involvement: “Kyrie’s influence on the community and deep passion for philanthropy brings immeasurable value to bringing our vision to life.”

Marking the beginning of this collaboration, Irving will launch his yearly 11 Days Of Giving Initiative with KICKS CREW, giving away 111 pairs of the ANTA Shock Wave 5. The giveaway runs from December 11th to 15th, 2023, with details available on the Kyrie Irving x KICKS CREW event page.

Kyrie Irving, sporting the ANTA Shock Wave 5 Pro since the start of the NBA season, brings his signature style to KICKS CREW, with his first ANTA signature shoe expected to launch in the first half of 2024.

Join the conversation about the Kyrie Irving x KICKS CREW partnership at @coolbruthas, and remember to always Stay Fresh, Stay True.

Kyrie Irving Announces Investment in KICKS CREW. (2023, December 11). PR Newswire.