Cleveland Cavaliers’ Point Guard Becomes New Balance Ambassador
New Balance has announced the addition of Cleveland Cavaliers point guard and 2022 NBA All-Star Darius Garland to their basketball ambassador team. The 2019 NBA fifth overall pick is known for his skills on the court, including ball handling and shooting. Garland’s signing with New Balance marks another step in the brand’s efforts to expand its presence in the basketball sphere.
Garland, recognized for his performance during the 2022 NBA season with averages of 21.6 points, 7.8 assists, and 1.2 steals per game, joins a roster of athletes at New Balance known for their on-court achievements. This move comes as part of New Balance’s strategy to associate with athletes who have made significant impacts in their sports.
In a statement, Garland acknowledged the partnership with New Balance, noting the brand’s approach to supporting athletes’ individuality. Naveen Lokesh, Head of Basketball Sports Marketing at New Balance, commented on Garland’s alignment with the brand’s values, particularly his drive and community involvement.
This partnership also highlights a family connection in basketball for Garland, whose father, Winston Garland, played in the NBA for eight seasons. New Balance emphasized the importance of these familial ties in their relationship with Garland.
With this new association, Garland joins other notable basketball players on the New Balance team, including Jamal Murray and Kawhi Leonard. His role as an ambassador will involve representing New Balance within the basketball community.
Garland’s next steps with New Balance will focus on his contributions both on and off the court, as he continues his career in the NBA.
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