Adidas and Overtime Elite Forge Exclusive Multi-Year Partnership
The new multi-year agreement establishes adidas as the exclusive apparel and footwear sponsor for Overtime Elite (OTE). Both brands champion an athlete-first approach, aiming to cultivate the potential luminaries of tomorrow.
Introducing the MB.03 Toxic: PUMA and LaMelo Ball’s Radiant Creation
Fresh from their recent PUMA x LaFrancé collaboration, the MB.03 Toxic showcases Ball’s distinct “Not From Here” style, reflecting his playful belief in otherworldly origins.
Adidas and Yohji Yamamoto Unveil the Y-3 GENDO Sneaker: Past Meets Present
Adidas teams up with Yohji Yamamoto to launch the Y-3 GENDO sneaker. Drawing inspiration from the Japanese concept of “Ma”, it fuses tradition with modern design elements.
Marvel, Sony, and Adidas Unveil Peter Parker Advanced Suit and Venom Collection
Adidas collaborates with Marvel and Sony to launch the Peter Parker Advanced Suit collection, inspired by Spider-Man 2 for PlayStation®5. A unique merge of gaming narratives and athletic wear.
Sony’s Next-Gen PS5: Revamped Design, New Features, Ready for Global Launch.
Sony has announced its latest PlayStation 5 model, boasting a more compact design and greater storage. The revamped PS5 features distinct cover panels and flexibility in Blu-ray Drive purchase.
Jaden Smith Unveils New Balance 0.01: A Fusion of Style and Identity
Jaden Smith’s vision of unity shines through the New Balance 0.01 sneaker. A blend of tradition and individuality, this global sensation merges classic design with contemporary flair.
Eco-Friendly Football Fashion: PUMA and P.A.M.’s New Collection
PUMA and P.A.M. redefine sportswear with a sustainable, football-inspired collection. Gamified graphics meet eco-conscious materials in this innovative collaboration.
